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1. Educate, familiarize and convert:

If you spend a lot on marketing and ads and not on content, then read this.

Ads and marketing are vehicles and tactics to get in front of your audience. Once you’re facing them, marketing and ads have done their job. Now it’s all about content. Content will educate your audience, tell them about your product and make them buy it. 

If your content is not good people will ignore it. They’ll never convert. All the budget that you spent on ads and marketing is wasted. 

2. Maintains rankings:

Let’s say you hired a writer and got some articles written for your blog. Then you spent your time and energy building backlinks and doing technical SEO to come to Google’s first page. 

Let’s assume your articles are ranking on the first page, but, they’re not exactly providing the reader with what they want. Your articles aren’t adding any value to the reader. 

What will happen? 

Google will der-rank those articles. You won’t be able to maintain that position because your content wasn’t good enough. 

Google promotes pages that people are liking and spending time on because it’s the ultimate goal of Google to provide its audience with what they’re looking for.

3. Builds brands:

Before getting to the main point let me tell you in one line want branding is. 

Branding is nothing but your audience’s view and image of you. How they perceive you is what makes your brand. 

Now if you’re trying to create brand awareness and you’re not investing in content and putting quality work out there, you’ll de-brand your business. 

People will start making an image of your business with what content you’re publishing. If it’s not good you’re de-branding yourself. You’re getting in negative margins. 

This is worse than having no brand at all because to reverse this you’ll have to first get back to zero. So putting the right message across is crucial. 

4. Establishes trust and certainty:

Do you know why people buy from a certain company or brand? Because they trust it. That company has a reputation. Its customers are familiar with the brand and they trust it. 

Content marketing helps you exactly do that. It establishes trust and confidence between the business and its audience. 

But again, to market the content you need good quality content which puts the right message in front of the audience. 

5. Stay on top of the competition and mind:

Every business has some competitors, right? And we always want to stay on top of the competition. However, you’ll be nowhere if your competitor invests in content and you don’t. 

That’s scary but true. Your competitor will be on people’s minds. Whenever they’ll think about your industry products your competitor will come to their mind.

Why? 

Because they have educated and interacted with the audience the right way. People are familiar with that brand and business, and they trust it.

6. Brings more eyeballs:

I know I don’t have to back this up with any research or stat. It’s obvious and we observe it ourselves that digital consumers have an extremely short attention span. You only have a few seconds to gain your audience’s attention. 

It’s really difficult to do that with just content, you’ll need quality content and a writer who understands your audience. Let’s say you get the attention somehow. But if your audience don’t like what you’re showing them they’ll ruthlessly scroll without wasting a second.