Long-form content that sounds like you and hits its goals

Who says a blog is boring and you have to lose your brand personality for it to work?

Start with why

As the intellects say, know your why.
So tell me, why do you want a blog?

Think think.

Let me help you.

There is no one reason to start a blog

You could be aiming for search visibility
Building authority
Showcasing expertise
Educate and aware your audience
Help them DIY
Connect with them on a different level

Or anything else

Your blog’s direction and strategy depend on your goal.

Ditch the popular approach and go custom

Whenever you hear the word blog, SEO, or AISEO comes to mind, and that becomes the strategy.

But no, we don’t blindly follow trends here.

Blogs are a marketing channel, and marketing is subjective.

If your audience is all pouring in from socials and you go heavy on SEO, you won’t be able to fully attend to your customers.

On the other hand, if you wanna aim for search visibility but answer FAQs in your blog, that’s not a good approach.

What do I do then, Shanzay?

Work according to your business and audience.

There are two ways I can help you with blogs

Blog strategy

“I need to start a blog but don’t know how”

You lack strategy. And no, it is not just keywords

Strategy is built based on your goals, your business, marketing model, and your audience. From planning and topic research to platform and distribution, everything is part of a strategy

What’s included in the blog strategy package

Detailed business, goal, and audience introspection
Blog direction and goals
Platform selection (finding the best platform based on your audience)
Distribution plan (or SEO plan if relevant)
Topic bank (including keywords)

Who is this for?

Anyone who says, “I really want to blog, but I don’t know where to start” or “I’m so overwhelmed by all the information, I wish I could have a clear roadmap”.

Blog writing

“Take writing off my plate, please”

You have everything sorted, the only hindrance is writing. No time, no mental space or writing is just not your rodeo.

Get yourself a writer who can take your input does their wordy magic and get the content in your brand tone and style. (I’m taking about myself, hehe)

What’s included in the blog writing package

Content written in your brand voice and style
Info based on your raw input, meaning no generic content
Writing, editing and publishing done for you
SEO optimized blog posts
Every piece checked against content goals before publishing

Who is this for?

Anyone who can’t stay consistent with long-form content, doesn’t like writing, or just doesn’t have mental and calendar space for it, and wants someone they can rely on.