Should I hire a writer for this task?
Yes, you should.
But why? I can do this myself.
Yes but your business needs you. There are more important tasks that no one else can do. And what’s the guarantee you’ll be able to write like a pro? Will you be able to convey the right message?
That’s why you need a writer. Let’s see this in detail and understand when you need to hire a writer for the sake of your business.
Why you shouldn’t write the content yourself?
Let’s first answer this, because a lot of people start writing themselves and most of the time the end results aren’t so good.
1. Your time is valuable:
Your time is precious. Although content might be a thing you can do yourself there are some more important things that need your attention. There are some things that only you can do. Invest your time in those affairs and let a professional writer manage the content.
You know a business needs a team to grow and flourish. You can’t do everything yourself. Outsource the work that doesn’t directly need your attention and focus on what actually does. This is how a business grows.
2. You can’t maintain consistency:
But what if you can actually write very well, like a pro?
You should still hire someone else to do this.
Why?
Because you won’t be able to maintain consistency. You have got some more important jobs as a business owner. You’ll get short on time and won’t be able to pay proper attention to content.
This can also affect your writing. You won’t be able to write your best in such scenarios.
3. Waste of time and energy:
You’re wasting your time and energy if you’re actually not a content writer. Although you know your business and audience the best, a writer knows how to convey the message in the best way so people will listen. A writer knows how to hook people and that’s what you need in this fast-paced digital world.
If you’re not a writer and trying to write you’re just wasting time. Later on, you’ll have to hire a professional content writer to rewrite all of that.
As I said, you don’t have to be an expert. But you should be passionate about that topic. You’ll learn a lot along the way, and you won’t be a beginner anymore. But the key is to be willing to learn.
When writing, you need to make sure you do proper research before giving any information.
This is why it’s important that you pick a niche that personally interests you. You’ll be writing about it daily or weekly for months or maybe years. If the topic doesn’t interest you, you’ll soon quit your blog.
When to hire a content writer?
Here are some things and projects that need a writer. So if you’re doing any of this consider hiring one.
1. Starting to build a brand:
If you’re building a brand please hire a pro team to do that in the first place.
Why?
Your brand is the image of your business in people’s minds. Whatever content you’ll put out there will contribute to building that image.
If you put the wrong message across, people will make an image with that. I say this is worse than having any brand at all.
Why?
Cause you have now gone into negative. To reverse the process you’ll first have to get back to zero. You’ll have to remove that image from people’s minds to build a new one. And that takes more time and effort.
2. Starting a blog:
If you’re starting a blog with the goal of getting traffic to your website, you’ll have to stay consistent with posting. You’ll also have to take care of SEO so your pages can rank on Google.
And we all know Google is getting smarter every day. It’s trying to show the most relevant and detailed content to the reader. And it’s focusing on content now more than ever.
Your blog should be customer oriented. It should be tailored to the readers and not the search engine. Don’t get me wrong, you’ll have to do a little SEO but prioritize the reader.
In this scenario a good writer is inevitable. You can’t be successful in blogging without good content, especially in the long run.
3. Building or rebuilding your website:
Whether you’re making your website for the first time or re-building it, you should get a professional to write the content.
Your website is the first thing that creates your image for the search audience. The content and the design are crucial here.
You want people who’re coming to your website to convert right? The organic traffic you’re getting will only convert if your website is good enough to seem legit and build trust. And how do you do that? Through design and content
4. Running ads and marketing campaign:
If you’re investing a huge budget in ads you should also invest in content
Why?
Because ads will get you paid traffic only. Once you’ve reached your audience your content has the job to convince them to take action. Whether you’re investing in search ads or social media ads it’s the same thing.
I’m sure you don’t want people to see your ad and scroll without listening to what you have to say. It’s a waste of money if they’re not converting, and that maybe be because your content isn’t good enough.
5. Starting a newsletter:
Newsletters are a remarkable way to stay in touch with your customers in a closed community. But they’re the difficult ones to handle
Why?
Because people subscribe to a lot of newsletters and don’t read them. Having an active community is crucial and your content and consistency are extremely important here.
Why your content isn’t showing results?
If you are already into content but it’s not showing results, it may be because you have not invested enough and hired the wrong people.
Investing in content is crucial. Why because it’s the backbone of your business. It positions you in front of your audience and builds trust. I have a separate blog post on this topic you can read it here.
To sum it all up:
Whenever you’re starting anything that involves content you should hire a content writer. And make sure that you don’t compromise on the quality. Content has the potential to get you leads and sales so don’t underestimate it.
